Aina means mirror in Urdu and Farsi. We built a platform that shows HR teams a clear, honest reflection of every candidate, backed by behavioral science, not gut feel.
Most companies still hire based on CVs and interviews alone. CVs show credentials, not character. Interviews show confidence, not capability. The result: bad hires, high turnover, and wasted months.
Global assessment platforms exist, but they charge $2,800 to $8,000 per year, require 6-month implementation projects, and were never built for Pakistani or South Asian companies.
Small and mid-size HR teams are left with nothing. No data. No science. No guidance. Just instinct.
Aina360 was built to change that.
Our proprietary AI model analyzes a candidate photo to extract behavioral trait signals: conscientiousness, agreeableness, openness, drive, and emotional stability. One of the only platforms in South Asia with this capability.
We use the IPIP Big Five personality framework, the same research-backed methodology used by global assessment platforms, developed over 50 years of I/O psychology. Open source, bias-audited, and free of licensing costs.
AI assists. Humans decide. Aina360 never auto-accepts or auto-rejects a candidate. Every score comes with a plain-language explanation. Every hiring decision belongs to your HR team.
To make behavioral science accessible to every HR team in South Asia, at a price that makes sense, with technology that actually works.
A South Asia where every hiring decision is informed by data, not bias. Where small companies have the same talent intelligence tools as global enterprises.
We did not invent the methodology. We made it accessible.
The International Personality Item Pool is a publicly validated, open-source psychometric framework used in academic and enterprise research worldwide. 50+ years of validation. Zero licensing cost.
Our FOQUS360 AI engine is trained on a proprietary dataset of 25,000+ behavioral profiles. It produces trait scores with a confidence rating and a bias flag, so HR always knows how much to weight the AI signal.
Every assessment includes a bias flag (low, medium, high). High uncertainty means the AI recommends human review. We do not hide model limitations, we surface them.
No photo is analyzed without explicit candidate consent. Consent timestamp and IP are logged on every assessment.
Every company's data is completely isolated. We cannot read your candidate profiles or assessment results, by design, not just policy.
Candidates can request data deletion at any time. Processed within 48 hours. Confirmed in writing.
Company Admins set their own data retention policy: 30, 60, 90, or 180 days. Data is hard-deleted after the period, not archived.
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